“What’s Organic About Organic?” It’s one catchy film title and probably a question that’s swam up to the top of your brain a time or two.
What about big business? It’s a lot easier to find organic products at the store, but how has this affected the small organic farmers that started the movement?
“What’s Organic About Organic?” explores how the business of organic vs. conventional products has changed in the last few decades and how the growing demand for organics could be affecting the requirements of those products.
The film focuses mainly on the small farmer – the dairy farmer in Florida, the neighborhood garden in Brooklyn, the entrepreneur at the farmers’ market. It touches upon the pinch locals feel financially when organic foods are imported at a lower price than what the rancher down the way can compete with, and it shows what can literally be the life and death struggle of the small farmer versus big industry.
It’s a serious film, but it shows the good that has come with the dedication of people who believe in healthy food. You get to experience a bit of a canning class in an urban setting, a young boy philosophizing about the gloriousness of ducks, and a farmer sampling her homemade sausage at her local food co-op.
It shows the best of what organic food can be and underscores how important it is, both for the health of human beings and the health of the planet.
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