Opening our “new” store (it’s nearly 10 years old!)

Briarpatch Entry

An early photo of the Sierra College Drive storefront. Photo by Steve Solinsky.

BriarPatch opened the Sierra College Drive store to the public on May 30, 2007. Three times the size of the previous store on Joerschke Drive, the larger building allowed the Co-op to launch our hugely successful prepared foods deli and eating areas, to offer more local produce, and much more!

BriarPatch held a ceremony at the “Preview Night” event that gave Co-op owners the first look at the new store before it opened to the public on the following day.

Joseph Guida, who was BriarPatch’s Board President from 1998 to 2008, welcomed the enthusiastic crowd.

Paul Harton, BriarPatch’s General Manager from 1995 to 2009, cut the ceremonial ribbon.

Co-op owners were happy to wait in long lines to buy something on the first night of the long-awaited new store, and volunteers welcomed everyone to the store. 

Sierra College Store SierraCollegeStore-opening02 SierraCollegeStore-opening03 Photos by Tony Finnerty

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